Mike Doyle, Twisted Alchemy’s new Director of Partnerships and Sales, has more than ten years of experience bringing delicious beverages to consumers across the country. Mike’s glowing experience drew Twisted Alchemy to him, and we were honored to have him become the newest member of a team focused on creating innovative solutions to help hospitality operations scale their business operations. But what drew Mike to Twisted Alchemy? “Ingredients matter,” Mike replied. “Twisted Alchemy’s commitment to providing the absolute freshest and uncompromised juices to our customers and partners is what drew me to the brand. I love that when I tell people who I work for they immediately smile and say ‘I love your products!’ That’s something to be proud of!”
“I love to tell stories,” Mike says. “Smaller start up brands [are] a great working environment, in that your voice is heard, your creativity can flourish, and you’re working with passionate, like-minded individuals.” As a small but mighty start-up, Twisted Alchemy runs on energy like Mike’s. In an industry that is always changing, our team is made of creative individuals who are passionate about sharing their ideas and forging a new path forward. That is why someone with as much experience as Mike has, is an incredible asset as we move forward. In this constantly fluctuating industry, there are surprises around every corner. “The most surprising trend that I’ve seen lately is the surge in mindful and alcohol-free drinking. I have plenty of sober friends and colleagues and have recently been exploring my own sober-curious journey, so I appreciate the inclusivity that this emerging sector…provides. My current go-to is a 50/50 shandy using equal parts Twisted Alchemy’s Three Citrus Margarita and Athletic Brewing’s Upside Dawn Golden Ale.”
At Twisted Alchemy, Mike will focus on scaling on-premise business with Twisted Alchemy’s great retail partners and broader distribution network. He sees the future of the industry as involving a lot of movement in the draft cocktail space. “I believe that every stadium, theater, amphitheater, hotel bar, pool, and restaurant should have a signature Margarita on draft. Twisted Alchemy’s Fresh Keg™ program is hands down the best-tasting turnkey solution available today. My hope is that Twisted Alchemy’s Margaritas and bespoke draft cocktail program becomes as ubiquitous as the Margarita itself!” We’ll drink to that, Mike!
- Choosing a selection results in a full page refresh.