Newly Launched Twisted Alchemy to Participate in “Tales of the Cocktail®”

Newly Launched Twisted Alchemy to Participate in “Tales of the Cocktail®”

CHICAGO, IL, July 17, 2017—Twisted Alchemy, a new and innovative alternative to the mess, hassle and expense of squeezing juice on-premise in the Hospitality industry, will be participating at the 2017 “Tales of the Cocktail,” the world’s premier cocktail festival in New Orleans from July 18 – July 23, 2017. Tales of the Cocktail® is the industry’s annual meeting place for the exchanging of new ideas, products and techniques.

Chicago-based Twisted Alchemy, which recently launched at the 2017 National Restaurant Show, offers a true alternative to squeezing citrus juice on premise with its 100% fresh squeezed, cold-pressed lime, lemon, pineapple, orange and grapefruit juices.

“We are thrilled to be participating at Tales of the Cocktail this year,” said Scott Holstein, Twisted Alchemy founder. “Our momentum from our launch and early growth is incredibly exciting and we can’t wait to share our story and product with the passionate people we will be meeting at Tales this year. We exist to keep the Industry’s creative juices flowing and there is no better place to be of service to this mission than at the hand crafted cocktail epicenter, Tales in New Orleans.”

Industry Juice was conceived to alleviate the pain points around squeezing juice inside bars and restaurants. They do this while maintaining the high qualities that are needed to serve consistent, great-tasting cocktails to those mixologists and craft cocktail bars that really care about quality. Twisted Alchemy’s cold-pressed process uses pressure, not heat, to extend shelf life thereby maintaining the integrity of the enzymes and flavors in the juices. This process offers bars and restaurants fresh, high quality taste along with a guaranteed 30-day shelf life without the hassle that comes with squeezing on a daily basis.

The quality and flavor of Twisted Alchemy’s 100 percent pure, fresh squeezed, cold-pressed juices is offered delivered direct, from Press to Bar, which is very unique to the industry and is the freshest way to receive bottled fresh juice. Bottled on-site at facilities in the Midwest, Twisted Alchemy maintains shelf life by putting the bottles of juice under high pressure simulating 60 kilometers below sea level to preserve the enzymes that make juices taste so fresh. Twisted Alchemy thus provides the additional benefit of a 30-day guaranteed shelf life without the use of preservatives or damaging heat pasteurization.

Current customers of Twisted Alchemy include Hogsalt Hospitality in Chicago, Four Corners Tavern Group, Lettuce Entertain You Enterprises, Lollapalooza Music Festival, Virgin and Sheraton Hotels in addition to various restaurant groups and high quality bars across the country.

“Twisted Alchemy has worked out great for us,” said Tim Ryll, Bar Director at Four Corners Tavern Group. “The quality is awesome, saves us labor cost and our bartenders love that the bottles are ready to pour. All of our spots use Twisted Alchemy and our drinks taste exactly as they should.”

Four Corners also operates other restaurants including Chicago’s FederalesHighline, and Fremont.


Twisted Alchemy was established to keep the industry’s creative juices flowing with a solution to the mess, expense and hassle of fresh squeezing juice. The cold-pressed and fresh alternative to squeezing comes in lime, lemon, orange, pineapple and grapefruit. To learn more about how we help the restaurant, bar and hotel industry by supplying cold-pressed and long shelf-life juice alternative, visit

Twisted Alchemy gives one percent of its revenue of lime juice to The One Percent for the Planet, a global network of businesses, nonprofits and individuals working together for a healthy planet. Twisted Alchemy is also an in-kind sponsor at this year’s Pig & Punch NOLA at Tales of the Cocktail benefiting KIPP Public Charter Schools – a national network of schools helping students from educationally underserved communities achieve their highest potential from an early age.

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