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Press release

Twisted Alchemy Announces Sales and Marketing Partnership with Trellis Wine Group

By February 23, 2018 March 18th, 2019 No Comments

FOR IMMEDIATE RELEASE – Chicago, IL, February 26, 2018 – Twisted Alchemy, the leading cold-pressed citrus provider to the on-premise beverage industry, has partnered with Trellis Wine Group (Trellis) to support its sales and marketing teams. Trellis specializes in introducing artisan brands and spirits to national restaurants and hotel chains. This partnership will increase Industry Juice’s market exposure on a national level, and enhance overall exposure.

Chicago-based Twisted Alchemy, a winner of a 2017 Tales of the Cocktail “Best New Bar Product,” offers a true alternative to squeezing citrus on premise with its 100% fresh squeezed, cold-pressed lime, lemon, pineapple, orange, watermelon and grapefruit juices. Working with Trellis will help facilitate the transition to cold-pressed craft cocktails for Trellis’ national accounts.

“We are thrilled to partner with Twisted Alchemy and begin presenting their revolutionary cold-pressed juices to national account buyers,” said Brandon Crisler, head of Trellis Wine Group’s Bar Division. “Their juices are an ideal fit for our portfolio of innovative artisan producers and the perfect new partner to expand our bar offerings.”

With over 40 years of experience in the hospitality industry, the Trellis team has the knowledge and contacts to effectively represent Twisted Alchemy to national accounts and will work closely with partners to build penetration into key markets.

“This partnership is an ideal next step in our sales and marketing efforts,” said Scott Holstein, Twisted Alchemy founder. “We have made great inroads within the industry with some incredible early success. We are looking to build on that momentum with Trellis and expand even more.

Twisted Alchemy provides incredible benefits for the industry, including increased citrus yield, a long shelf life, decreased labor costs, less waste and consistency in flavor, guaranteed sweetness levels, and overall higher quality taste.

Current customers of Twisted Alchemy include Hard Rock Hotels & Casinos, Lettuce Entertain You Enterprises, Hyatt Hotels, Marriot Hotels, Lollapalooza Music Festival, Virgin Hotels, Billy Sunday Cocktail Lounge Chicago and Gibson’s Restaurant Group, in addition to various restaurant groups and high quality bars across the country.

ABOUT TWISTED ALCHEMY

Twisted Alchemy was established to keep the industry’s creative juices flowing with a solution to the mess, expense and hassle of fresh squeezing citrus. The cold-pressed and fresh alternative to squeezing comes in lime, lemon, orange, pineapple, watermelon and grapefruit. To learn more about how we help the restaurant, bar and hotel industry by supplying cold-pressed and long shelf-life juice alternative, visit twistedalchemy.com.

Twisted Alchemy gives one percent of its revenue of lime juice to The One Percent for the Planet, a global network of businesses, nonprofits and individuals working together for a healthy planet. Twisted Alchemy is also an in-kind sponsor at last year’s Pig & Punch NOLA at Tales of the Cocktail benefiting KIPP Public Charter Schools – a national network of schools helping students from educationally underserved communities achieve their highest potential from an early age. Twisted Alchemy is also a national sponsor of Speed Rack, a national competition benefiting breast cancer research through supporting the careers of top-tier female mixologists.

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