So? Which is better? Cold-pressed juice or freshly squeezed juice? Imagine this. You’re on your way to the local Mexican place down the street, or maybe the new Mexican-inspired bar across town, but no matter where you end up, you want a margarita. “Not that sugary lime concentrate stuff,” you tell the bartender. “Fresh-squeezed lime juice, please.”
We all know the routine. We ourselves were once fresh-squeezed juice snobs, but it turns out that freshly squeezed juice isn’t everything it’s cracked up to be. Twisted Alchemy makes curated cold-pressed juices for inspired mixology because we want bartenders to focus on the cocktail, not the labor, costs, and inconsistencies that whole fruit brings into a bar. Here are just 5 reasons why you should ditch the cumbersome fruits and instead use high-quality Twisted Alchemy juices to create delicious cocktails.
1. Cold-Pressed Juice Reduces Labor Costs
We’ve asked dozens of bartenders how they enjoy squeezing fruit before each shift. The unanimous answer is: they don’t. There’s nothing glamorous about shopping for, shipping, storing, cutting, juicing, and disposing of dozens and dozens of little limes. And when you think about the process of getting juice from a watermelon or a pineapple, well, you actually don’t have to think about it. With Twisted Alchemy cold-pressed juice, bartenders get back hours to their week so they can spend more time doing fun stuff, like crafting new exotic cocktails with our pineapple juice.
2. Cold-Pressed Juice Reduces Waste
Did you know that one-third of food produced all over the world ends up getting thrown away? Currently, in the U.S., Portland and San Francisco are the only two cities that have organized composting programs for businesses. The rest of the country throws away 150,000 tons of food waste every year! Fruit and vegetable leftovers are at the largest contributors to this massive amount of waste. At Twisted Alchemy, we’re committed to producing juice as sustainably as possible. We compost 100% of our leftover fruit material and anticipate composting over 500,000 pounds of produce waste this year. In addition to composting, we utilize ugly fruit that otherwise would have been thrown away for cosmetic reasons. Additionally, Twisted Alchemy uses bottles that are 25% post-consumer recycled and we continue to evaluate the most recyclable option.
And let’s be honest there’s probably a lot of waste going on behind your bar too. What do you do with all those peels, seeds and pulp after a grueling hour of juicing? Say goodbye to full garbages, and –wait, is that a rotten orange in the back of the fridge? With Twisted Alchemy, you don’t have to worry about losing fruit products to spoilage, which brings us to…
3. Cold-Pressed Juice Increases Shelf Life
Businesses like big returns on investment, and so do we. By replacing whole fruits with Twisted Alchemy fruit juices, you extend your fruit juice shelf life by 12,000%. Want to experiment with new cocktail flavors but don’t know when you’ll have the time? Try a bottle of twisted Alchemy watermelon juice and it’ll last 120 days unopened, and a whole week after opening. No more will you waste your money on new fruits you didn’t get time to squeeze, or whose juice went bad after sitting for just a day in the fridge. Twisted Alchemy uses high-pressure processing (HPP) to ensure this extended shelf-life. HPP is a pasteurization technique that puts food and liquids into a high-level of hydrostatic pressure (pressure transmitted by water) to kill off bacteria that causes food to spoil, while still preserving the nutrients, vitamins, and flavors that we love. Learn more about this process here.
4. Cold-Pressed Juice Provides More Consistent Quality and Favor
Just as all snowflakes are unique, so are fruits. One lime may have a greener exterior to the one who grew just a few feet away, and much more or much less juice than the other. While variety is the spice of life, you want your cocktails to consistently taste great, lime and lime. Twisted Alchemy is obsessed with flavor. We have minimum standards of Brix (sweetness levels) and pH levels that all of our fruits must meet. We accomplish this by sourcing them from different farms throughout the year, depending on when the peak growing season hits, and by testing our fruits to make sure we bottle only the best. With whole grapefruits, you could serve one cocktail that is too sweet while the other is too bitter, and you won’t know until the customer sends the drink back. But use Twisted Alchemy juice in your cocktail, and you can be sure the drink will taste just as you expected.
5. Cold-Pressed Juice Provides Consistent Yields Every Time
Some choose quality over quantity, but here at Twisted Alchemy, we choose both. Squeezing fruits by hand is a gamble: you’ll probably get more juice out of the first fruit of the day compared to the last squeeze when your knuckles are sore and skin is dry from acid. With Twisted Alchemy, our customers get reliable, managed juice yields. All of our bottles contain a consistent 24.5 ounces of juice, and you’ll never again have to worry about whether it took 20 or 40 lemons to complete your orders for the night. Our yields are consistent no matter what! Even when the fruit market swings, we work to keep our prices steady, saving you money and worry. Our price is consistent, and so is our flavor.
Want to learn more? See and shop our entire line of curated cold-pressed juices, request a sample, apply for industry pricing, or simply drop us a line, we would love to hear from you! And remember, the next time you want to make a cocktail, do yourself a favor and stop the squeeze with Twisted Alchemy Cold-Pressed Juice!