Person pours watermelon slices into cold pressed juicer

The Alchemy of Cold-Pressed Juice

Though there is certainly magic to the alchemy of Twisted Alchemy, we also owe some of our too good to be true juices to the power of cold-pressing. 

Cold-pressed juicing, also known as cold-pressed extraction or slow juicing, is a method of extracting juice from fruits and vegetables without the use of heat or high-speed blades. All of Twisted Alchemy’s juices- from our 100% Pineapple Cold Pressed Juice to our 100% Valencia Orange Juice are cold pressed to maximize flavor, nutrient density, and shelf life. The history of cold-pressed juicing can be traced all the way back to the early 20th century when the first hydraulic juice press was developed.

The hydraulic juice press was invented in the 1930s by Dr. Norman Walker, a nutritionist and raw food advocate, who discovered that extracting juice without heat or oxidation preserved the nutrients and enzymes in the juice. That same philosophy is preserved in Twisted Alchemy’s dedication to providing juices chock full of their natural health benefits. He used a hydraulic cylinder to exert pressure on fruits and vegetables called the Norwalk Hydraulic Press Juicer, which is still used today.

In the 1950s, masticating juicers were introduced. These juicers used an auger or gear to crush and squeeze the juice out of the produce. The slower speed of masticating juicers reduced heat and oxidation, resulting in juice with a longer shelf life and higher nutrient content. 

In recent years, cold-pressed juicing has gained significant popularity due to increased interest in health and wellness. Several companies have developed and marketed specialized cold-pressed juicers that use hydraulic or masticating extraction methods. These machines often have slower rotational speeds, which minimize heat and oxidation, and produce juice with a smoother texture and enhanced flavor.

Alongside the development of cold-pressed juicers, the emergence of juice bars and juice cleanse programs has contributed to the growth of cold-pressed juicing. Many people incorporate cold-pressed juices into their diets as a way to consume a variety of fruits and vegetables in a convenient and tasty form. Thankfully, Twisted Alchemy has you covered.

Today, cold-pressed juicing is seen as a way to obtain a concentrated dose of nutrients and antioxidants in an easily digestible form. It has become a thriving industry, with a wide range of cold-pressed juices available commercially and an emphasis on the health benefits associated with consuming fresh, raw juice. So next time you reach for a juice to make a refreshing drink, make sure it is the best- Twisted Alchemy’s cold-pressed, fresh juice.

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