From ancient agave to modern spirit, on National Tequila Day, Twisted Alchemy’s cold-pressed, fresh juices are exactly what you need to celebrate this beloved spirit.
Tequila, a world-renowned Mexican spirit, is synonymous with celebration. This distilled agave spirit has a fascinating history that dates back thousands of years, deeply rooted in the cultural heritage of Mexico. From the agave plant to its rise as a global sensation, the journey of tequila is one of ingenuity, tradition, and craftsmanship.
The origins of tequila can be traced back to pre-Columbian civilizations in Mesoamerica, where the indigenous people revered the agave plant for its various practical and mystical properties. The Aztecs in particular worshiped agave as the plant of the goddess Mayahuel, who represented fertility and abundance. They fermented the sweet juice extracted from the agave's core, calling it "pulque," a milky alcoholic drink that held significant ritual and religious importance. Pulque is still enjoyed today throughout Mexico in specialty pulquerias.
With the Spanish conquest of Mexico in the early 16th century, the knowledge of distillation arrived, and the process of transforming pulque into a more potent alcoholic beverage began. The Spanish introduced copper stills and improved distillation techniques, leading to the production of "mezcal wine." The name "mezcal" referred to any distilled spirit made from agave, including what we now know as tequila.
The production of tequila as we know it today began in the 18th century in the town of Tequila, in the Mexican state of Jalisco. The area's volcanic soil and climate were ideal for cultivating blue agave, the specific variety used to make tequila. Don Jose Antonio Cuervo, in 1758, obtained the first license for the commercial production of tequila, marking the official birth of the tequila industry.
Throughout the 19th century, the tequila industry gradually evolved and expanded. The arrival of the railway system in Mexico facilitated the transportation of tequila to various regions, increasing its popularity within the country. By the turn of the 20th century, tequila found its way to international markets, becoming a popular export.
The Mexican government took significant steps to protect tequila's origin and quality. In 1947, the Tequila Regulatory Council (CRT) was established to oversee the production, ensuring that only spirits made from blue agave in specific regions could bear the name "tequila." This move safeguarded the spirit's authenticity and prevented imitation and adulteration.
In the latter half of the 20th century, tequila's popularity soared worldwide, largely due to its association with cocktails like the Margarita and its presence in popular culture. International celebrities and influential figures also played a part in promoting tequila as a symbol of sophistication and enjoyment.
In the 21st century, tequila's global reputation continued to rise. Demand for premium and artisanal tequilas increased, with consumers appreciating the complexity and craftsmanship of high-quality spirits. With this, the demand for high quality mixers and juices to utilize with premium spirits also rose. Twisted Alchemy’s Three Citrus Margarita Cold Pressed Mixer, 100% Persian Lime Cold Pressed Juice, and Persian Lime Sour Cold Pressed Mixer all fit the ticket as excellent compliments to excellent tequila.
Today, there are hundreds of ways to enjoy your tequila, whether it's straight up or with one of the six flavors offered in Twisted Alchemy’s Margarita Madness Kit. However you take your tequila, we salud! you.
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